
How to add your Instagram feed to Shopify (& the top 3 Instagram apps)
22.05.2019
As any marketer knows, Instagram holds a wealth of opportunities for brands. From shoppable posts and Stories to retargeting and influencers, Instagram is one of the most lucrative social media platforms around.
And the selling opportunities don’t have to stop on the app. By embedding your feed on your storefront, you can harness the visual selling power of Instagram across your site. Not only can this help increase your follower count, but it also enables you to utilise free user-generated content, giving you the chance to showcase your brand’s social proof.
Shoppable on-site Instagram feeds are frequently seen across fashion brands, with Topshop, River Island and H&M showcasing Insta-galleries on their sites. These kinds of inspirational feeds also work well with homeware, lifestyle, outdoor and food brands, giving businesses the opportunity to highlight products with aspirational lifestyle imagery.
With a Shopify store, the quickest and easiest way to embed your Instagram feed to your website is to install a third-party app. Luckily, Shopify has dozens of apps to choose from.
One of the biggest deciders between these apps is whether you want to showcase user-generated content (UGC) on your storefront. While there are plenty of free Instagram feed apps on the Shopify store, most of them only sync your brand’s content, meaning you miss out on free social proof opportunities. But if you’re looking to keep your on-site feed devoted to your brand, these free apps can be a great cheap-and-cheerful solution.
To take out the guesswork, we’re rounded up three of our favourite Instagram-feed apps for Shopify, including a choice of free apps and paid plans.
The top 3 Instagram apps
Foursixty

Foursixty is our go-to recommendation for Instagram plug-ins. Trusted by brands like Vans, MVMT and Gymshark, Foursixty is the ultimate tool for harnessing your Instagram feed to drive more sales.
Aside from on-site shoppable Insta and UGC galleries, the Foursixty platform includes an influencer tracking system, business and demographics insights, performance metrics and ongoing support. It also supports email campaign galleries, meaning you can curate your Instagram content into beautiful, shoppable emails.
If you’re a fast-growing brand with a big social following, Foursixty is ideal for you. However, it’s also one of the more expensive options, so those with a smaller budget might want to keep looking.
Price: $50 – $300+ a month. 21-day free trial available.
Pros:
- Shoppable Instagram & UGC gallery.
- Influencer & campaign tracking.
- Customisable gallery styles.
- Shoppable product & category galleries.
- Shoppable email galleries.
- Content & stories analytics.
- Custom plan options for high-volume brands, which can include API access, a dedicated success manager and enhanced customisation.
- Integrates with MailChimp, Shoelace, Nosto, Klaviyo.
- …and much more!
Cons:
- Considerably pricier than other apps, especially if you opt for the ‘Complete’ or ‘Custom’ plans.
You can download Foursixty here.
Covet.pics

Covet.pics is a great mid-weight Instagram plug-in. With shoppable Instagram and user-generated content galleries, rich analytics and plenty of customisation, it’s ideal for growing brands looking to curate galleries on their site.
Although Covet.pics lacks some of the more enterprise-level options included in the Foursixty platform, it can also work out a lot cheaper, depending on which plan you choose. So, if you’re not bothered about email galleries or dedicated influencer management, Covet.pics is a brilliant choice.
Price: $14.99 – $299.99 a month. 14-day free trial available.
Pros:
- Shoppable Instagram & UGC gallery.
- Shoppable product & category galleries.
- Choice of automated & manual uploads.
- Rich analytics, including A/B testing functionality.
- Customisable gallery styles.
- Shop directly from the gallery, without visiting the product page.
- Wide range of plans available, including an affordable $14.99 ‘Basic’ plan.
- Free migration service from other apps.
Cons:
- Lacks some of the functionalities included in Foursixty, such as the shoppable email galleries.
- No dedicated influencer-management tools.
You can download Covet.pics here.
Snapppt

If you’re a newer brand and you’ve not got the budget for a paid plug-in, Snapppt is a great choice. With no paid tiers, Snapppt is 100% free, meaning all users can enjoy the same amount of access.
Snapppt allows you to easily embed your Insta feed onto your store, as well as tag the products and repost user-generated content. It also has a range of analytics features, allowing you to gather engagement insights and adjust your marketing strategy accordingly.
One of the biggest downsides to Snapppt is that the app overlays their logo on your imagery. It’s a fair trade-off for a free app, but it can dampen the aesthetic feel of your Insta feed. If staying on-brand is important to you, you’re probably better off with a paid app.
Price: Free
Pros:
- A great starter option for new & growing brands.
- Options to repost user-generated content & tag products.
- Visual marketing analytics for insights into customer engagement & conversions.
- Completely free, with no pricing tiers or paid upgrades.
Cons:
- The Snapppt logo appears on all imagery.
- No automated UGC management – you’ll have to manually find and repost customer imagery.
- Shoppable links redirect to product pages, with no option to shop directly from the gallery.
- No customisation.
- Slow customer support.
You can download Snapppt here.

By Chloé Rose Whitmore
Copywriter
The resident copywriter and content queen at Juno. Drinks 13 cups of tea a day and finds dogs' ears calming.
At Juno eCommerce we are committed to protecting and respecting your privacy. As a result we are transparent in everything we do.
This policy explains when and why we collect personal information about people who visit our website, request information or enquire about a product / service from Patchworks.
The policy explains how we use that information, the conditions under which we may disclose it to others and how we keep it secure.
We may change this policy from time to time so please check this page to ensure that you’re happy with any changes.
By using our website, you’re agreeing to be bound by this Policy.
Any questions regarding this Policy and our privacy practices should be sent, by email, to: info@junowebdesign.com.
Who are we?
Juno eCommerce
Where to find us
16 Commerce Square, Nottingham, NG1 1HS, United Kingdom
How to contact us in case of a complaint
+44 (0)115 941 8122
info@junowebdesign.com
How to contact us to request access to, or change, any personal data we may hold on you
+44 (0)115 941 8122
info@junowebdesign.com
ICO Registration Details
We are registered as a Data Controller with the Information Controller’s Office (ICO).
Registration Number: ZA376490
How do we collect information from you?
We obtain information about you when you use our website, email us or call us to enquire about our products and services, or if you register to receive one of our newsletters. We also collect information about you when attending industry-specific exhibitions, events and through networking.
We do not react to Do Not Track (DNT) signals, as any details captured are for the sole purpose of enquiring about, or signing up for, the Patchworks Integration Platform as a Service.
What type of information is collected from you?
The personal information other than business information that we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when.
Like many other websites, https://www.junoecommerce.com/ uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual.
Cookies enable us to provide you with a personalised experience, both online and via other media.
It is possible to switch off cookies by setting your browser preferences. Please refer to your specific browser’s help / settings for more information on how to switch off cookies. Turning cookies off may result in a loss of functionality when using our website.
How we use your personal information
We use personal information about you in connection with the following purposes:
(Please Note: we will never keep paper copies of any of your personal data)
Fulfilling your requests:
to provide you with the information, products and services that you have requested from us
to complete any transaction you are undertaking with us
to carry out our obligations arising from any contracts entered into you and us
to administer any promotion or competition that you enter via our website(s)
to allow you to participate in interactive features of our service, when you choose to do so
in the course of processing a job application or enquiry
to meet a legal or statutory obligation.
Marketing:
to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about
to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you, which may be based on your activity on our website(s) or the website of another Juno eCommerce Company or third parties’ websites
to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them, which may be based on your activity on our website(s) or the website of another Juno eCommerce Company or third parties’ websites.
If you no longer wish to be contacted for marketing purposes, please email us on info@junowebdesign.com.
Service Improvements and account management:
to ensure that content from our site is presented in the most effective manner for you and for your computer
to administer our site and for internal business administration and operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
to notify you about changes to our service and to send you service emails relating to your account
as part of our efforts to keep our site safe and secure
to manage and operate your account with us
Please Note: We do not use automated decision making tools.
Sharing your personal information
We will not share your information with 3rd parties for marketing purposes.
However, we may pass some information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process products and to keep you informed).
When we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond the Patchworks Network, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
These third parties may include:
Credit reference agencies and other companies for use in credit decisions, for fraud prevention
We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our staff and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.
Controlling your information that we hold
If we do not have a business relationship with you, then you have a choice about whether or not you wish to receive information from us.
We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted.
You can change your marketing preferences at any time by contacting us on info@junowebdesign.com
You have the right to ask us not to process your personal information for marketing purposes.
You can exercise your right to prevent such processing by checking or unchecking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us on info@junowebdesign.com.
How you can access and update your information
The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please email us on info@junowebdesign.com.
You have the right to ask for a copy of the non-business personal information Patchworks holds about you.
If you wish to raise a complaint regarding how we have handled your personal data, please email info@junowebdesign.com in the first instance and the Patchworks Team will investigate and report back to you.
If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO).
Keeping your information safe
When you give us personal information, we take steps to ensure that it’s treated securely. Any personal information is encrypted and protected via SSL and secure data storage. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.
We may store your personal information on Google and Amazon’s Clouds and in our Portal, CRM, Messaging, Accounting, Support and Email Service Provider software.
To read the detailed specification of how the third parties we work with keep your data safe, please click on each of the relevant links below:
https://cloud.google.com/security/compliance
https://www.digitalocean.com/security/
https://aws.amazon.com/security/
https://www.hubspot.com/security
https://slack.com/security
https://www.xero.com/accounting-software/security
https://www.atlassian.com/trust/security/
https://mailchimp.com/about/security/
https://www.elastic.co/legal/privacy-statement
In addition to the security and compliance policies documented above, Patchworks have GDPR compliant contractual agreements and / or Data Processing Agreements in place with each of our data processing sub-contractors.
Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best efforts to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
We will hold your data for no longer than we need it for, or if you have advised you wish us to delete it or we have a legal reason such as tax purposes. We aim to keep your data no longer than 5 years in all other cases.
You can request a copy of our retention schedule by emailing
info@junowebdesign.com.
Patchworks agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against Data Collectors and Processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and / or prosecute non-compliance by Data Controllers and / or Processors.
Should a data breach occur, every person whose data we control will be notified within 7 business days.
Keeping children safe
We are concerned to protect the privacy of children aged 18 or under. If you are aged 18 or under‚ please get your parent/guardian’s permission beforehand whenever you provide us with personal information.
If we learn that we have collected the personal information of a child under the relevant minimum age without parental consent, we will take steps to delete the information as soon as possible. Parents who believe that their child has submitted personal information to us and would like to have it deleted may contact us on info@junowebdesign.com.
Profiling
We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.
Links to other websites
Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.
In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.
Transferring your information outside of the European Union
We operate internationally. As part of the services offered to you by Juno eCommerce, the information which you provide to us may be transferred to countries outside the European Union (“EU”).
By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.
If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.
We keep this Policy under regular review.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
More information about our Cookie Policy
Add comment