
Get Inspired: 12 of the Best Shopify Sites
15.11.2018
Selling online has never been more competitive. With stand-out designs, innovative features and clever content, sites are getting better and smarter every day. So, how do you be the best of the best? How can you stand out from the ecommerce crowd?
It’s simple – you have to be extraordinary.
No one’s expecting you to go out and learn how to build and design exciting websites. That’s what Juno is for. But it’s good to be aware of all the incredible sites out there, to keep an eye on the competition and gather inspiration for your own site.
Why Shopify?
Building an incredible site starts with an incredible platform, which is why Shopify is the focus of our best-of-breed roundup. Because Shopify handles things like security patches and updates for you, it gives front-end developers more time to dive inside your site and get creative.
From cupcakes and cashmere to cider and tea, here are some of our favourite Shopify sites from around the web.
The simple & effective
Tilly & Reuben
Winning feature: Clean design & simple UX
Tilly & Reuben is a great example of how an out-of-the-box Shopify theme and a few simple design tweaks can create a hugely successful website. This family-run site started as a way for busy parents Laura and Lee to spend more time with their kids, but it quickly grew into a popular baby clothing brand.
One of the things that makes this site a winner is that it’s perfect for their target audience: busy parents looking for affordable, quality clothes for their kids. The site doesn’t showcase any inventive designs or features, and it doesn’t need to. The simple UX, the warm, minimalist branding and the easy shopping journey have made this site a hit with mums everywhere.
Bombas
Winning feature: Product highlights pulled out in beautifully simple ways
Bombas is a luxury sock brand, powered by Shopify Plus. Their site immediately stands out for its carefully considered design, which showcases the same quality and aesthetic as the socks themselves. Innovative features like the live sock-donation counter highlight the brand’s unique selling points, and an unobtrusive live-chat button helps sway any hesitant customers.
Every product page includes a detailed breakdown of the product, with gorgeous imagery and short, snappy copy. Because this breakdown comes below the fold and is beautifully laid out, it doesn’t interfere with the buying process.
Bombas is a site that demonstrates how minimalist design and bespoke features can create a stunningly simple site. And with millions of dollars’ worth of socks sold every single year, they must be doing something right.
The beautifully on-brand
Denver & Liely
Winning feature: Incredible content that enriches the brand
Despite being a small brand, the Denver & Liely website is one to behold. Started by two drinking buddies in Australia, Denver & Liely sell quality gin, whisky and bourbon glasses, with a site that emphasises their ‘simple, good design’.
The homepage showcases a split-screen layout, with clear calls-to-action on one side and warm, inviting product imagery on the other. As you scroll, more incredible product imagery slides into view from opposing ends of the screen, creating a smooth, eye-catching transition that helps reinvent the everyday act of scrolling.
What’s so impressive about the Denver & Liely site is that they create a whole world out of a small brand and a tiny product range. One of the highlights is their ‘Quench’ journal, a thoughtfully laid out blog that’s packed with exciting, relevant content. With a host of videos, photo journals, reviews and recipes, it’s a great example of how content can enrich a brand.
Hanon
Winning feature: Minimalist design and great UX
Sometimes, less is more – and that’s exactly what Hanon’s Shopify Plus site champions. Hanon is a skateboard-inspired streetwear and footwear brand, selling limited-edition trainers to sneakerheads all over the world. With a minimalist design and a slight urban edge, their website is as effortlessly cool as the brand itself.
Hanon’s homepage immediately showcases their ultra-cool product imagery, with a mouse-over zoom-in effect to give depth to the site. The front page takes the unusual step of including a huge list of shoppable products, with three categories to choose from. For a brand that celebrates fast-fashion and changing trends, these homepage categories launch customers straight into the shopping experience, enabling them to browse the latest trainers as soon as they land on the site.
The Hanon site also includes an Instashop section, which features a gallery of the brand’s Instagram pictures with shoppable links to the products. While most fashion brands now have a shoppable Instagram feed, many forget to go the extra step and include this gallery on their site. For brands like Hanon, the Instashop is an easy way to direct customers to the most-coveted sneakers of the season.
The fast & fun
Tick Tock Tea
Winning feature: Vivid, eye-catching design & quirky flourishes
When browsing the internet becomes part of your everyday routine, sometimes you need to look at something fun – like Tick Tock Tea. One of Britain’s favourite independent tea brands, Tick Tock Tea pride themselves on ‘brightening up kitchen cupboards everywhere’. So it stands to reason that their site should be as bright and cheerful as the packaging itself. With bold, coordinating colours, a time-sensitive homepage banner and a live ticking clock, Tick Tock Tea is something truly special.
Tick Tock Tea is another brand with fantastic content. Going a step further than traditional branded blogs, they have ‘The Tock Times’, an on-site section for seasonal articles, news and competitions. The site also has heaps of content about the brand’s history, their different teas and how tea can affect well-being, giving the brand depth and creating a site that’s simply a joy to visit.
Austin East Ciders
Winning feature: Incredible product pages
When all you sell is one type of product – cider – you’ve got to pull out all the stops to show that product off. And that’s exactly what Austin Eastciders do. Positioning themselves as cider experts, the Austin Eastciders website is packed with researched content, mouth-watering imagery and behind-the-scenes production videos to add weight to their brand.
Think product pages are simply where you ‘add to cart’? Think again. These pages are where Austin Eastciders really start to shine. Each flavour of cider has a dedicated product page, with background and font colours that coordinate with the colours on the can. The image of the cider can be flipped over, creating an interactive experience that allows customers to see the nutritional information for each drink. Every page also includes a selection of drinks recipes for that flavour cider, creating a well-rounded product that inspires as well as tempts.
The fashion-forward
Chinti & Parker
Winning feature: Minimalism meets colour in a true celebration of cashmere
Chinti & Parker aren’t your average high-fashion, cashmere brand. What started as a way to reinvent the cashmere market has now garnered a customer base of celebs, including fashion-icon Alexa Chung. Designing luxury womenswear ‘with a twist’, the brand combines a playful approach with timeless techniques, and their Shopify Plus site celebrates everything that makes them different.
At first glance, the site sports a minimalist, classic design, with an easy-to-navigate left-hand navigation menu and an image-led homepage. But look closer, and Chinti & Parker’s playful personality starts to shine through. Towards the bottom of the homepage, doodle-like hits of colour elevate the otherwise minimal design. An animated looping line draws attention to the brand’s email sign-up box, with large, colourful text above reading ‘HELLO HELLO’. Underneath, more bright illustrations help underpin their branding, which injects colour and humour into the cashmere market.
Deeper into the site, Chinti & Parker use content like care guides, lookbooks and seasonal blog posts to enrich their brand. Now, the brand are starting to use the Shopify Plus platform to open pop-up stores in London, where fans can come and immerse themselves in the world of Chinti & Parker.
Ally Capellino
Winning feature: Ultra-minimalist design that showcases incredible product imagery
Ally Capellino are part high-fashion brand, part contemporary artists. With designs that have been featured in the V&A Museum, Ally Capellino bags are quite literally a work of art.
When a product is as beautiful and exquisitely crafted as these bags, it’s essential that the site doesn’t distract attention away from the product. That’s why, with an ultra-minimalist design and stunning imagery, the Ally Capellino site is 100% about the product. Powered by Shopify Pus, the site looks almost as good as the bags themselves.
Taking a closer look at the site, you can see that a sticky, transparent top navigation menu means customers can scroll through the homepage without a solid header blocking any of the imagery. Instagram pictures are neatly laid out like an art gallery display at the bottom of the page, and further into the site, the brand’s lookbook is presented like a magazine, with arrows to navigate through the brand’s most recent looks.
The highest-grossing
Kylie Cosmetics
Winning feature: Influencer power meets stand-out design
When reality-star-turned-A-list-celeb Kylie Jenner first launched her own lipstick brand, she had no idea if she’d be able to make a dent in the beauty industry. Two years and 800 million dollars later, she’s on track to be the youngest self-made billionaire in history.
One of the keys to Kylie’s huge ROI is her clever use of resources, choosing not to splash cash on things like physical retail space. Instead, she lets her site do the talking. Powered by Shopify Plus, her website showcases a minimalist, sexy design that harnesses Kylie’s power as a mega-influencer, showing her face at every opportunity. Design flourishes like a dripping lip-gloss font and sensual swatches keep your eyes glued to the screen, and pages like ‘Kylie’s Favourites’ let her fans shop the products she loves right now.
Although Kylie scrimped with the retail space, she used the Shopify platform to launch several pop-up stores, attracting over 35,000 people. Many of these pop-up shoppers became loyal customers, helping transform the Kylie Cosmetics start-up into the multi-million dollar business it is today.
Gymshark
Winning feature: A simple design for a simple idea
Another site that’s cashed in on the influencer trend is Gymshark. Now the UK’s fastest-growing company, Gymshark’s founder Ben Francis originally started the brand by selling print-screened activewear out of his parent’s garage. Using popular fitness figures from YouTube and Instagram, Ben got the word out about his new, more-fitted style of gym clothing. When demand began to grow, he invested in new tech and a brand new site to keep growing the Gymshark business.
After a disastrous venture into Magento, which saw Gymshark’s site go down for eight critical hours on Black Friday, the brand re-platformed to Shopify Plus. Like most quality fashion websites, the Gymshark site is photography-led, with neutral colours and a clean top navigation menu. A shoppable Instagram footer on every page helps reinforce their theme of selling through the power of social media.
There’s nothing glitzy or glam about the Gymshark site; their focus remains on selling quality products, without the distraction of flashy designs. And it pays off – the brand made a staggering $128 million in the fiscal year 2018.
The crème de la crème
Batch Organics
Winning feature: Animated features & a kick-ass shopping journey
Batch Organics is a brand that capitalises on the healthy, Instagram-worthy food trend, delivering cups of smoothie ingredients to their young, busy customer base. The ingredients are pre-measured and flash-frozen, meaning customers simply need to add liquid and toss them in a blender.
With a target audience of Instagram-savvy professionals and time-pressed millennials, it’s no surprise the Batch Organics website looks spectacular. Showcasing a bright, trendy colour scheme and tantalising product imagery, the homepage immediately gets your mouth watering. Further down the page, an animated set of instructions work to both delight the customer and demonstrate the simplicity of the product.
One of the best things about the Batch Organics site is that their creativity doesn’t detract from the buying process. Clear CTA buttons on the top navigational menu and the rotational banner help direct customers exactly where they need to go, and an interactive category page lets them create and customise their smoothie box in a few simple clicks.
Crumbs & Doilies
Winning feature: Deliciously animated flourishes & a stunning design
Okay, we may be biased (seeing as we designed it) but Crumbs & Doilies truly is one of our favourite Shopify Plus sites. From animated features to a delicious design, the site celebrates the brand’s tasty treats in a spectacular fashion.
Crumbs & Doilies’ colourful cakes are incredibly good-looking, so it makes sense that their site is equally as attractive. The homepage immediately immerses you in a gorgeous pastel colour theme, with tempting product imagery and a clear call-to-action. Layered imagery and a zig-zagged product carousel keep the layout unique, and an embedded video section lets customers see the latest videos from the brand’s founder, Cupcake Jemma.
As beautiful as the theme is, the true star of the show on the Crumbs & Doilies site is the animation. Instead of an ordinary shopping basket, they have a cupcake that spins when you move your mouse over it. At the footer, a quirky ‘This Way Up’ arrow directs customers back to the main part of the page. As the icing on the cake (pun intended), an animated pull-out menu shows a moving background of tiny stars, hearts and other cute shapes.
The Crumbs & Doilies site is a true testament to the wonderful things you can achieve with Shopify Plus.
Feeling inspired?
Whipping up good-looking sites that dazzle customers is our day job. From bespoke themes to animated features, we build websites that encompass and celebrate your brand. And with ongoing design, marketing, SEO and growth support, we’ll keep taking care of your site, even after your launch.
Got a project you’d like to discuss? Get in touch here.

By Chloé Rose Whitmore
Copywriter
The resident copywriter and content queen at Juno. Drinks 13 cups of tea a day and finds dogs' ears calming.
At Juno eCommerce we are committed to protecting and respecting your privacy. As a result we are transparent in everything we do.
This policy explains when and why we collect personal information about people who visit our website, request information or enquire about a product / service from Patchworks.
The policy explains how we use that information, the conditions under which we may disclose it to others and how we keep it secure.
We may change this policy from time to time so please check this page to ensure that you’re happy with any changes.
By using our website, you’re agreeing to be bound by this Policy.
Any questions regarding this Policy and our privacy practices should be sent, by email, to: info@junowebdesign.com.
Who are we?
Juno eCommerce
Where to find us
16 Commerce Square, Nottingham, NG1 1HS, United Kingdom
How to contact us in case of a complaint
+44 (0)115 941 8122
info@junowebdesign.com
How to contact us to request access to, or change, any personal data we may hold on you
+44 (0)115 941 8122
info@junowebdesign.com
ICO Registration Details
We are registered as a Data Controller with the Information Controller’s Office (ICO).
Registration Number: ZA376490
How do we collect information from you?
We obtain information about you when you use our website, email us or call us to enquire about our products and services, or if you register to receive one of our newsletters. We also collect information about you when attending industry-specific exhibitions, events and through networking.
We do not react to Do Not Track (DNT) signals, as any details captured are for the sole purpose of enquiring about, or signing up for, the Patchworks Integration Platform as a Service.
What type of information is collected from you?
The personal information other than business information that we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when.
Like many other websites, https://www.junoecommerce.com/ uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual.
Cookies enable us to provide you with a personalised experience, both online and via other media.
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How we use your personal information
We use personal information about you in connection with the following purposes:
(Please Note: we will never keep paper copies of any of your personal data)
Fulfilling your requests:
to provide you with the information, products and services that you have requested from us
to complete any transaction you are undertaking with us
to carry out our obligations arising from any contracts entered into you and us
to administer any promotion or competition that you enter via our website(s)
to allow you to participate in interactive features of our service, when you choose to do so
in the course of processing a job application or enquiry
to meet a legal or statutory obligation.
Marketing:
to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about
to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you, which may be based on your activity on our website(s) or the website of another Juno eCommerce Company or third parties’ websites
to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them, which may be based on your activity on our website(s) or the website of another Juno eCommerce Company or third parties’ websites.
If you no longer wish to be contacted for marketing purposes, please email us on info@junowebdesign.com.
Service Improvements and account management:
to ensure that content from our site is presented in the most effective manner for you and for your computer
to administer our site and for internal business administration and operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
to notify you about changes to our service and to send you service emails relating to your account
as part of our efforts to keep our site safe and secure
to manage and operate your account with us
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Sharing your personal information
We will not share your information with 3rd parties for marketing purposes.
However, we may pass some information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process products and to keep you informed).
When we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond the Patchworks Network, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
These third parties may include:
Credit reference agencies and other companies for use in credit decisions, for fraud prevention
We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our staff and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.
Controlling your information that we hold
If we do not have a business relationship with you, then you have a choice about whether or not you wish to receive information from us.
We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted.
You can change your marketing preferences at any time by contacting us on info@junowebdesign.com
You have the right to ask us not to process your personal information for marketing purposes.
You can exercise your right to prevent such processing by checking or unchecking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us on info@junowebdesign.com.
How you can access and update your information
The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please email us on info@junowebdesign.com.
You have the right to ask for a copy of the non-business personal information Patchworks holds about you.
If you wish to raise a complaint regarding how we have handled your personal data, please email info@junowebdesign.com in the first instance and the Patchworks Team will investigate and report back to you.
If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO).
Keeping your information safe
When you give us personal information, we take steps to ensure that it’s treated securely. Any personal information is encrypted and protected via SSL and secure data storage. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.
We may store your personal information on Google and Amazon’s Clouds and in our Portal, CRM, Messaging, Accounting, Support and Email Service Provider software.
To read the detailed specification of how the third parties we work with keep your data safe, please click on each of the relevant links below:
https://cloud.google.com/security/compliance
https://www.digitalocean.com/security/
https://aws.amazon.com/security/
https://www.hubspot.com/security
https://slack.com/security
https://www.xero.com/accounting-software/security
https://www.atlassian.com/trust/security/
https://mailchimp.com/about/security/
https://www.elastic.co/legal/privacy-statement
In addition to the security and compliance policies documented above, Patchworks have GDPR compliant contractual agreements and / or Data Processing Agreements in place with each of our data processing sub-contractors.
Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best efforts to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
We will hold your data for no longer than we need it for, or if you have advised you wish us to delete it or we have a legal reason such as tax purposes. We aim to keep your data no longer than 5 years in all other cases.
You can request a copy of our retention schedule by emailing
info@junowebdesign.com.
Patchworks agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against Data Collectors and Processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and / or prosecute non-compliance by Data Controllers and / or Processors.
Should a data breach occur, every person whose data we control will be notified within 7 business days.
Keeping children safe
We are concerned to protect the privacy of children aged 18 or under. If you are aged 18 or under‚ please get your parent/guardian’s permission beforehand whenever you provide us with personal information.
If we learn that we have collected the personal information of a child under the relevant minimum age without parental consent, we will take steps to delete the information as soon as possible. Parents who believe that their child has submitted personal information to us and would like to have it deleted may contact us on info@junowebdesign.com.
Profiling
We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.
Links to other websites
Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.
In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.
Transferring your information outside of the European Union
We operate internationally. As part of the services offered to you by Juno eCommerce, the information which you provide to us may be transferred to countries outside the European Union (“EU”).
By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.
If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.
We keep this Policy under regular review.
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