One of the very first things we ask when discussing a new SEO campaign with a client is "Can we see your website statistics". This is usually after we have been told how many thousands of hits they receive every day to their website. Very often the answer is "we don't have any", sometimes followed by "can't you tell us?".
It's an interesting dilemma, we as the professionals are expected to know a lot about the web, SEO and how to make pages rank on top for specific keywords. We're expected to know this for every industry we deal with. Whether you sell a specialist widget or a commodity, as the experts we are supposed to be able to tell you about your market, your niche and how many surfer are searching for your post.
This is the same with all marketing. If you go and ask your local marketing company to advertise your product in the most cost-effective way to the sort of clients who would want to buy it, the marketing executive is expected to be able to do this. They're being paid to know and so you would expect to be able to get an answer fast.
I'll let you into a secret. If your Search Optimization or marketing service gives you an answer straight away, move on. There is absolutely no way a service provider can tell you all about your niche without doing at least some research, and this is why we ask for your analytics. We don't know anything about your business because you've only just called us up. Even if we've dealt with others in your industry, you are different and so we need to investigate why you're different. If your argument goes along the line of "We're the same as this company or that company" then you need to search yourself another business.
Google Analytics should be the most important installation on your website. You should have it running from day one and it should be collecting informations. You can then give that informations to your Search Engine Optimization company who can then tell you a little bit about your business. But why is it so special?
Well, the analytics will show you exactly who has visited your site, what they do there and how long they spent. It will also show you two important pieces of very interesting information. It will tell you what keywords they used and where they came from.
The keyword analysis is very necessary and it is here that we have been able to highlight the mistakes lots of people have been making. For example, I recently visited a company that were proud of their number one ranking for a particular keyword. I asked them how many sales they got from it and they just didn't know. I asked them how many visitors they got from it and they didn't know that either. However, they did have analytics installed, they just hadn't looked at them.
And here's the rub: it's OK embarking on an Search Optimization campaign and it's OK to throw a big mount of investment for it, but if you don't check and measure your campaign you are wasting your time. In the company above, they had invest money on advertise this particular set of keywords and the hadn't even bothered to see if they were effective. I looked at their analytics and not surprisingly nobody had ever hit their website using the keywords they had proudly pushed to top one on Google. Not only that, using the keyword analysis application that Google provide, it would have been easy to have saved themselves a lot of money because it seems only a few users use those keywords anyway.
Google Analytics is absolutely essential if you are going to ensure your SEO campaign is effective. Without it, your efforts are simply being wasted and you should consider spending your marketing budget elsewhere.
For more SEO Tips please visit cuocthiseo resource. This article was re-published with the permission of cuocthiseo.
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