Jan 20,2011

Shopify API

Page Rank Update From Google

Google have finally updated the PageRank on their popular toolbar much to the delight of many webmasters worldwide.

PageRank is a great indicator of how SEO is going on a website and it can be used to show webmasters Google's "score" on each page.

Juno specifically created many landing pages on clients sites ready for the PageRank Update as they seem to rank higher once they have been assigned a PR score from zero to ten.  The landing pages were all based around one keyword such as the Electric Blinds page on Controliss (which now ranks #3 in the UK).

We are still puzzled why it's taken Google nearly a year to update the PageRank algorithm but we're relieved to see our efforts have paid off for many clients over the past 10 months.  Also some of our sites have only received PR on the hompage and not any inner pages, we've heard this echoed by several other webmasters and this may be addressed in the next update.

If you have a large website which has at least 2 in-bound links from other websites and STILL have a PageRank of zero then this could mean one of two things:

1) Your website was only introduced to Google in the last month or two
2) Your website contains copied or spun content or has been associated with spamming, viruses, hidden SEO or other Google violations. If this is so then we recommend you start over on a new domain and play fair next time!

PageRank scores are based on an exponential scale. This means that going from say a score of 1 to a score of 2 requires a little effort but going from a score of 7 to a score of 8 could take a monumental effort!

Finding 'DoFollow links' on high PR webpages is a great SEO technique but one thing many people are fooled by is that the PageRank of a website's homepage doesn't have any significance on an inner page such as a profile page.  The clue is in the name, every PAGE on the internet is treated individually by Google and given it's own PR score, don't be scammed into thinking someone is selling or has found an amazing link until you check the actual PR of the page their link is on and not the homepage.

Make sure to check all your landing pages and homepages, it could be a pleasant surprise!


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