If you donâ€™t have a blog, you are missing out on a huge opportunity. Simply put, blogs open up doors for you to certain aspects of web promotion, and make it a lot easier to rise up in the search engines.
If your main website isnâ€™t a blog, you could consider adding one, such as: http://mywebsite.com/blog which could then push people towards your actual website. Blogs are free. Popular blog software includes:
Of the three listed, I would suggest working with WordPress, as it is the most robust and offers the greatest amount of flexibility.
One of the great things about WordPress is that there are many plugins that you can install (also free) that will further enhance your blog. This makes it possible to do things like notify the search engines when you have new content, automatically bookmark your post to the social bookmarking services, setup future posts to go live automatically, and more!
Please refer to the Video to see me talk a bit more about creating a blog for your business.