
Juno’s Shopify Plus success stories
06.03.2019
Moving to Shopify Plus is a big decision. How could it not be? In a world where online shopping is overtaking the high street, your online shop is your storefront. It’s what turns leads and browsers into lifetime customers.
But with so many ecommerce platforms to choose from, you need to know that Shopify Plus is the right choice for your brand. Luckily, there are heaps of stories from companies making a success out of their Shopify sites – from growing businesses to global brands.
The reason we champion Shopify Plus is simple: we love it. And so do our clients. Don’t believe us? Here are some stories from the brands we’ve helped replatform to Shopify Plus.
Hanon
The win: A 60% increase in organic traffic
A load of traffic and plenty of orders is every business owner’s dream, but for the founders of Hanon, it was turning into a nightmare. Their old, custom-built platform just couldn’t keep up with how fast their business was growing. The site was outdated, the processes in tatters, the platform crumbling.
We moved Hanon onto Shopify Plus, building them a clean, easy-to-use site that encompassed the brand’s urban edge. With an uber-cool, responsive design and a flawless customer journey, the site’s conversion rates started to shoot up.
Once the new site was live, we helped Hanon utilise Shopify’s cart-abandonment recovery, sending automatic emails to customers who abandoned their orders. Keeping things on brand, we made sure these emails were packed with Hanon style. To make things run even smoother on their new site, we also set them up with Shopify Flow, an ecommerce automation app that works to increase efficiency by automating repetitive tasks and reducing workflows.
Thanks to their new site and a coordinated content strategy, Hanon have seen a huge 60% increase in organic traffic compared to the previous year. And with their targeted abandoned-cart recovery, they’ve had a 17% reduction in abandoned orders.
Most importantly, they have a slick, responsive site that can cope with the brand’s massive success. Now, Hanon can focus on launching new marketing strategies and pulling in more traffic, knowing that their site won’t stagger under the weight of all their new business.
John Norris
The win: 15% increase in year-on-year revenue
John Norris are an internationally-renowned country clothing and fishing brand, with a popular store in the heart of the Penrith. Although their business was flourishing when they approached us, they didn’t feel proud of their outdated website. Floundering on an end-of-life Magento 1 platform, they were spending all their time on critical fixes, trying to keep the site alive.
Because they didn’t feel passionate about the site, they weren’t investing energy into it. They wanted a website they loved; one that inspired them to grow the ecommerce side of their business.
We built John Norris a new Shopify Plus site, with a beautifully functional design that celebrates traditional British style. The business now has a real edge over other country brands, most of whom are sporting woefully outdated sites.
It’s been almost a year since we launched the new John Norris Shopify Plus site, and the brand’s revenue has grown almost 15% year on year. But best of all, the team at John Norris are enjoying a better quality of life, with heaps of extra time to invest in their growing business. And we’re supporting them every step of the way.
Ally Capellino
The win: 30% increase in conversion rate
Ally Capellino came to us with an outdated, end-of-life Magento 1 site, and asked us to pump some life back into it. We created a brand new Shopify Plus site that truly encompassed the Ally Capellino brand: understated, functional and oozing style.
Stumbling under the weight of their old platform, we helped Ally Capellino launch their new Shopify Plus site at the most pivotal point in the year: the Christmas trading period. We made their transition to the new site smooth and simple, resulting in a huge increase in sales for the brand over December.
Since the launch of their new Shopify Plus site, Ally Capellino have seen a massive 30% increase in conversion rates, along with more organic traffic and a boost in revenue. Best of all, they now have a beautiful, easy-to-navigate site that provides a world-class customer experience.
Crumbs & Doilies
The win: A delicious theme with on-brand animations
The Crumbs & Doilies site is a true testament to the wonderful things you can achieve with Shopify Plus. Moving from a custom-built, non-transactional platform, Shopify Plus has helped them transform their business and expand to selling online as well as from their London stores.
Crumbs & Doilies’ colourful cakes are incredibly good-looking, so we designed them a site that’s equally attractive. The homepage immediately immerses you in a gorgeous pastel colour theme, with tempting product imagery and a clear call-to-action. Layered imagery and a zig-zagged product carousel keep the layout unique, and an embedded video section lets customers see the latest videos from the brand’s founder, Cupcake Jemma.
Instead of an ordinary shopping basket, they have a cupcake that spins when you move your mouse over it. At the footer, a quirky ‘This Way Up’ arrow directs customers back to the main part of the page. As the icing on the cake (pun intended), an animated pull-out menu shows a moving background of tiny stars, hearts and other cute shapes.
From animated features to a delicious design, Crumbs & Doilies’ new site celebrates the brand’s tasty treats in a spectacular fashion.
Chinti & Parker
The win: 28% increase in conversion rate
Chinti & Parker were looking to replatform from their Magento 1 site, which was approaching its end of life. Maintaining their old Magento store was eating up their resources, and they wanted to reinvest those lost hours into their marketing strategy. So we moved them onto Shopify Plus.
Chinti & Parker aren’t your average high-fashion cashmere brand. What started as a way to reinvent the cashmere market has now garnered a customer base of celebs, including fashion-icon Alexa Chung. As a luxury brand “with a twist”, we built them a Shopify Plus site celebrates everything that makes them different.
Their new Shopify site sports a minimalist, classic design, with colourful quirks and animated flourishes that hint at Chinti & Parker’s playful personality. Towards the bottom of the homepage, doodle-like hits of colour elevate the otherwise minimal design. An animated looping line draws attention to the brand’s email sign-up box, with large, colourful text above reading ‘HELLO HELLO’. Deeper into the site, rich content such as lookbooks and cashmere care guides help to inspire and convert the brand’s customers.
Since their launch in late 2018, Chinti & Parker have seen an impressive 28% increase in conversion rates. Now, the brand are starting to use the Shopify Plus platform to open pop-up stores in London, where fans can come and immerse themselves in the world of Chinti & Parker.
Interested in working with us?
We don’t just build extraordinary Shopify Plus sites. We work with you to transform your brand experience, with integrated campaigns and targeted marketing strategies to help you win more customers than ever before. If you’re looking to expand your business and increase your revenue, get in touch today.

By Chloé Rose Whitmore
Copywriter
The resident copywriter and content queen at Juno. Drinks 13 cups of tea a day and finds dogs' ears calming.
At Juno eCommerce we are committed to protecting and respecting your privacy. As a result we are transparent in everything we do.
This policy explains when and why we collect personal information about people who visit our website, request information or enquire about a product / service from Patchworks.
The policy explains how we use that information, the conditions under which we may disclose it to others and how we keep it secure.
We may change this policy from time to time so please check this page to ensure that you’re happy with any changes.
By using our website, you’re agreeing to be bound by this Policy.
Any questions regarding this Policy and our privacy practices should be sent, by email, to: info@junowebdesign.com.
Who are we?
Juno eCommerce
Where to find us
16 Commerce Square, Nottingham, NG1 1HS, United Kingdom
How to contact us in case of a complaint
+44 (0)115 941 8122
info@junowebdesign.com
How to contact us to request access to, or change, any personal data we may hold on you
+44 (0)115 941 8122
info@junowebdesign.com
ICO Registration Details
We are registered as a Data Controller with the Information Controller’s Office (ICO).
Registration Number: ZA376490
How do we collect information from you?
We obtain information about you when you use our website, email us or call us to enquire about our products and services, or if you register to receive one of our newsletters. We also collect information about you when attending industry-specific exhibitions, events and through networking.
We do not react to Do Not Track (DNT) signals, as any details captured are for the sole purpose of enquiring about, or signing up for, the Patchworks Integration Platform as a Service.
What type of information is collected from you?
The personal information other than business information that we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when.
Like many other websites, https://www.junoecommerce.com/ uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual.
Cookies enable us to provide you with a personalised experience, both online and via other media.
It is possible to switch off cookies by setting your browser preferences. Please refer to your specific browser’s help / settings for more information on how to switch off cookies. Turning cookies off may result in a loss of functionality when using our website.
How we use your personal information
We use personal information about you in connection with the following purposes:
(Please Note: we will never keep paper copies of any of your personal data)
Fulfilling your requests:
to provide you with the information, products and services that you have requested from us
to complete any transaction you are undertaking with us
to carry out our obligations arising from any contracts entered into you and us
to administer any promotion or competition that you enter via our website(s)
to allow you to participate in interactive features of our service, when you choose to do so
in the course of processing a job application or enquiry
to meet a legal or statutory obligation.
Marketing:
to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about
to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you, which may be based on your activity on our website(s) or the website of another Juno eCommerce Company or third parties’ websites
to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them, which may be based on your activity on our website(s) or the website of another Juno eCommerce Company or third parties’ websites.
If you no longer wish to be contacted for marketing purposes, please email us on info@junowebdesign.com.
Service Improvements and account management:
to ensure that content from our site is presented in the most effective manner for you and for your computer
to administer our site and for internal business administration and operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
to notify you about changes to our service and to send you service emails relating to your account
as part of our efforts to keep our site safe and secure
to manage and operate your account with us
Please Note: We do not use automated decision making tools.
Sharing your personal information
We will not share your information with 3rd parties for marketing purposes.
However, we may pass some information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process products and to keep you informed).
When we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond the Patchworks Network, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
These third parties may include:
Credit reference agencies and other companies for use in credit decisions, for fraud prevention
We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our staff and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.
Controlling your information that we hold
If we do not have a business relationship with you, then you have a choice about whether or not you wish to receive information from us.
We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted.
You can change your marketing preferences at any time by contacting us on info@junowebdesign.com
You have the right to ask us not to process your personal information for marketing purposes.
You can exercise your right to prevent such processing by checking or unchecking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us on info@junowebdesign.com.
How you can access and update your information
The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please email us on info@junowebdesign.com.
You have the right to ask for a copy of the non-business personal information Patchworks holds about you.
If you wish to raise a complaint regarding how we have handled your personal data, please email info@junowebdesign.com in the first instance and the Patchworks Team will investigate and report back to you.
If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO).
Keeping your information safe
When you give us personal information, we take steps to ensure that it’s treated securely. Any personal information is encrypted and protected via SSL and secure data storage. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.
We may store your personal information on Google and Amazon’s Clouds and in our Portal, CRM, Messaging, Accounting, Support and Email Service Provider software.
To read the detailed specification of how the third parties we work with keep your data safe, please click on each of the relevant links below:
https://cloud.google.com/security/compliance
https://www.digitalocean.com/security/
https://aws.amazon.com/security/
https://www.hubspot.com/security
https://slack.com/security
https://www.xero.com/accounting-software/security
https://www.atlassian.com/trust/security/
https://mailchimp.com/about/security/
https://www.elastic.co/legal/privacy-statement
In addition to the security and compliance policies documented above, Patchworks have GDPR compliant contractual agreements and / or Data Processing Agreements in place with each of our data processing sub-contractors.
Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best efforts to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
We will hold your data for no longer than we need it for, or if you have advised you wish us to delete it or we have a legal reason such as tax purposes. We aim to keep your data no longer than 5 years in all other cases.
You can request a copy of our retention schedule by emailing
info@junowebdesign.com.
Patchworks agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against Data Collectors and Processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and / or prosecute non-compliance by Data Controllers and / or Processors.
Should a data breach occur, every person whose data we control will be notified within 7 business days.
Keeping children safe
We are concerned to protect the privacy of children aged 18 or under. If you are aged 18 or under‚ please get your parent/guardian’s permission beforehand whenever you provide us with personal information.
If we learn that we have collected the personal information of a child under the relevant minimum age without parental consent, we will take steps to delete the information as soon as possible. Parents who believe that their child has submitted personal information to us and would like to have it deleted may contact us on info@junowebdesign.com.
Profiling
We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.
Links to other websites
Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.
In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.
Transferring your information outside of the European Union
We operate internationally. As part of the services offered to you by Juno eCommerce, the information which you provide to us may be transferred to countries outside the European Union (“EU”).
By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.
If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.
We keep this Policy under regular review.
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