shopify agency of the year

Jan 03,2024 Marina Prado Ecommerce

Navigating Changes: Gmail and Yahoo Email Updates for Shopify Merchants

new gmail and yahoo guidelines for ecommerce

Welcome to the first issue of Add To Cart in 2024! Ready for this? Well, you better be, because January is not taking it easy on us (don’t shoot the messenger). This time we bringcrucial updates about Gmail and Yahoo's recent email handling changes affecting Shopify merchants. To ensure a seamless transition and uninterrupted communication, we strongly advise all valued Shopify merchants to take action before 1st February 2024. 

Why the Email Updates?


Both Gmail and Yahoo are implementing updates that significantly affect how emails from branded addresses are managed. Failure to comply could result in your emails being redirected to spam folders. It's imperative to make the necessary adjustments before the specified deadline to safeguard your communication channels.


Key Actions to Take: A Comprehensive Guide


Maintain a Low Complaint Rate:

It's not just about aiming for a low complaint rate; it's about maintaining a rate below 0.3%, with the ideal target being less than 0.1%. This ensures that customers don't mark your emails as spam and your campaigns carry on successfully converting! 

Hot Tip: Maintaining a low complaint rate is crucial, ideally aiming for less than 0.1%. Utilise Google Postmaster Tools to monitor your Gmail complaint rate and take action to prevent emails from being marked as spam. Remember, beyond compliance, understanding and meeting your customers' expectations is key to success.


Authenticate Shopify:

Confirm that Shopify is authenticated to send emails on behalf of your domain. Completing the authentication process is crucial, but it's equally important to regularly review and update these settings to ensure continued compliance with email delivery standards. Our support team is here to assist you in this process, ensuring your authentication remains robust.


Set Up a DMARC Policy:

Establishing a DMARC policy for your domain is not just a one-time task. To maintain a secure email environment, periodically review and update your DMARC policy. Ensure it aligns with the minimum p=none policy setting and that you have a valid DMARC record. For advanced tips and a more detailed understanding, explore our blog for insights that go beyond the basics.


Additional Requirements Already Met by Shopify:

Shopify's infrastructure has already taken care of several requirements outlined by Gmail and Yahoo. Features like a one-click unsubscribe option are in place, ensuring a positive user experience. While no further action is needed on these fronts, stay informed about any additional updates to Shopify's infrastructure through our newsletters and blog posts.


Digging Deeper: Understanding Complaint Rates


While the importance of maintaining a low complaint rate has been stressed, let's delve deeper into what contributes to this rate. It's not merely about avoiding spam reports; it's about creating engaging and relevant content that resonates with your audience. Consider conducting surveys or seeking direct feedback to understand your customers' preferences and expectations.


Advanced Tips for DMARC Implementation


Setting up a DMARC policy is a foundational step, but let's explore advanced tips for its implementation. This includes regularly reviewing forensic reports, understanding SPF and DKIM alignment, and leveraging DMARC monitoring services to enhance your email security posture. Our blog is a valuable resource for in-depth insights and step-by-step guides on implementing these advanced strategies.


How Juno Ecommerce Can Support You


Understanding and implementing these changes may seem daunting, but remember, you're not alone in this journey. We are committed to providing the support you need to navigate these adjustments successfully. Whether you need assistance in understanding complaint rates, fine-tuning your authentication settings, or optimising your DMARC policy, our expert team is here to help. Reach out to us, and let's ensure your email communications remain not just compliant but effective.


Stay Informed


For more detailed insights and best practices on email communication for your business, tech updates, Shopify changes, and much more, make sure to subscribe to our Newsletter and explore our latest blog posts.