Paid Media
Helping you promote your brand across all online channels.
Pay-per-click (PPC) advertising
PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. We help you leverage the most popular online platforms, including Google Ads, Bing Ads, and Amazon Advertising.
- Ad formats can range from search ads and display ads to shopping ads
- Allows for precise targeting based on keywords, demographics, and interests
- Easy budget control through bidding strategies and daily spending limits
Social media
Looking to advertise across your social channels? We’ll help you increase awareness, generate leads, and drive sales - on everything from LinkedIn to TikTok.
- Ad formats include videos, images, carousels, and sponsored stories/posts
- Precise audience targeting, based on demographics and behaviour
- Performance tracking including impressions, clicks, engagement, and conversion
Strategy development
We’ll work closely with you to generate a continuous strategy, focusing on three areas:
- Keyword Research.
- Campaign Structure.
- Ad Copy and Creative.
Paid Media management and campaign optimisation
We know you want an eagle-eyed view on your PPC ads and campaigns. That’s why we provide Paid Media management services, allowing us to reach and target even more customers through your ads.
And we apply that laser focus to how we monitor and optimise your campaigns, too. We provide:
- Performance tracking of KPIs such as impressions, clicks, conversions, and ROAS.
- Ongoing optimisation. We regularly adjust bids, targeting, ad copy, and landing pages to improve campaign performance based on real-time data.
- Regular reporting on campaign performance and progress. Highlighting successes, challenges, trends and areas for improvement.
- Consistent communication with clients to address concerns, gather feedback, and ensure alignment with business objectives.