shopify agency of the year

Dec 13,2012 Juno Ecommerce

Colour blocking—for a high-impact look

There’s one trend that’s sweeping the world of web design, and unlike some this isn’t just a flash in the pan. Colour blocking is the look of choice and is used in sites of all kinds, creating a high-impact result that instantly attracts attention and gets people interested, and if you want to have the same kind of look it’s time to get on board.

Colour blocking is the use of brightly coloured geometric shapes as a basis for your site, with these solid blocks being used in a whole range of different ways. You might like to use them as a backdrop for text, images or to guide people around your site, with this look taking its roots from the fashion industry where bright palettes are mixed together for a colour pop result. That means the key here is to go bright, and the more you clash the better—neutral colours won’t have quite the same impact whereas a bit of high-octane colour will instantly make a statement, and you don’t have to be too fussy with the look either. It’s all about simplicity with gradients, patterns, shadows and similar techniques being unnecessary—a bright pop of colour is all you need to have the desired effect.

The use of such bright colours is a great way to direct a user’s attention to the points you want to highlight—there’s no question of where they’ll look first—and you’ll be able to create a site that feels fun, open and bright whilst managing to retain a sleek and professional edge. It’s a chance to experiment and bring your creativity into the foreground, and the fact you’re dealing with such simple blocks means layout and usability will be simple too for an effective, design-led yet user-friendly result. It’s a fantastic design concept with contrasting or clashing colours adding real impact to your site, so make sure to consider colour blocking for a high-octane result that will easily get your message out there.