Before we start tackling SEO, I would like to first talk a bit about how search engines work fro your web design. It is very important that we understand this, because SEO is essentially all about doing what we can to please the search engines.

Search engines basically gather data about every and any website they can find. Search engines send out little helpers called spiders that crawl the net, and store information about everything that they find. The search engines then rank the websites in order of importance, based on a variety of factors.

They also penalize and reward websites, based on what they find.

Important factors include:

• Number and quality of backlinks
• Freshness of content
• Uniqueness of content
• Authority status
• Age

Our goal then, is to provide the search engines a website that appears valuable to them, so we can achieve a high ranking which will in turn bring us traffic.

Please refer to the video to hear me talk in more detail about how search engines work.

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