Sprayway. Outdoor clothing for big adventures.
But despite this rich heritage, Sprayway’s website was an unloved brand catalogue, floundering on an outdated Magento platform. Acting simply as a showcase for their range, there was no way for customers to actually purchase the products directly from Sprayway.
With SaaS platforms making it easier than ever to go transactional, the brand decided it was time for a change. So we moved Sprayway’s store over to Shopify.
A fast delivery
With local lockdowns impacting their wholesale and no way for customers to purchase through their site, Sprayway needed a transactional store up and running – fast. Working with Bollin Group, the owners of the Sprayway brand, we were able to launch this project four weeks early – with a stellar new design and a CGS Visual Next integration to boot.
An immersive product-page gallery captures every innovative element of each product, while mouse-over elements give additional information about their features – against a backdrop of wonderfully inspirational lifestyle imagery. On the homepage, links to Sprayway’s latest films and blog posts nod to the brand’s unrivalled passion for the outdoors, which is at the heart of everything they do.
Space to grow
After decades in the wholesale space, Sprayway is ready to enter the market as a heritage B2C outdoor clothing brand. And the results are already impressive. In the month since the site has launched, Sprayway has seen an increase of 50% in new organic users year on year, and a 60% increase in new sessions – figures that are set to rise as we head into the festive shopping season.
Interested in working with us?
We work with growing brands to create a beautiful site, run advertisements, write copy and launch marketing strategies. If you’re looking to expand your business and increase your revenue, we’re here to lend a hand.