Selling the joy
The Crumbs & Doilies site is a true testament to the wonderful things you can achieve with Shopify Plus. Moving from a custom-built, non-transactional platform, Shopify Plus has helped Crumbs & Doilies transform their business and expand to selling online as well as from their London stores.
A delicious design
Crumbs & Doilies’ colourful cakes are incredibly good-looking, so we designed them a site that’s just as attractive. The homepage immediately immerses you in a gorgeous pastel colour theme, with tempting product imagery and a clear call-to-action. Layered imagery and a zig-zagged product carousel keep the layout unique, and an embedded video section lets customers see the latest videos from the brand’s founder, Cupcake Jemma.
Instead of an ordinary shopping basket, we built the brand a cupcake that spins when you move your mouse over it. At the footer, a quirky ‘This Way Up’ arrow directs customers back to the main part of the page. As the icing on the cake (pun intended), an animated pull-out menu shows a moving background of tiny stars, hearts and other cute shapes.
From animated features to a tantalising design, Crumbs & Doilies’ new site is a celebration of the brand’s tasty treats.
Interested in working with us?
We work with growing brands to create a beautiful site, run advertisements, write copy and launch marketing strategies. If you’re looking to expand your business and increase your revenue, we’re here to lend a hand.