Montane

Montane was founded in 1993, the passion project of Chriss Roff and Jake Doxat who met on a three month expedition to Chile. As avid explorers, they knew there was a gap in the market for innovative, reliable outdoor clothing and equipment.
  • Services
  • Design
  • Development
  • Shopify

The Challenge

Outdoor clothing brand Montane is a popular and successful retailer. But they wanted to scale their business, and continue providing high quality products to even more customers by replatforming to Shopify.

The problem was, they were struggling with their previous approach. Important updates and new features were taking months to launch, and they simply weren’t getting the level of support they needed.

This was especially frustrating, as Montane had a clear vision for what they wanted to achieve. They wanted to create a beautiful and optimised customer journey, with excellent content and product presentation which immediately grabbed the attention of potential customers.

They also wanted to take back control of their online presence. They were too reliant on external support, and this was setting back their goals. Modernisation was required so that they could implement new features and technology.

But without an attentive and experienced agency partner, reaching their vision didn’t seem achievable.

Enter Juno

Montane decided to bring Juno on board to help. We’ve helped a number of brands with similar issues, so we immediately saw what needed to be done.

As a specialist Shopify agency, we replatformed their previous ecommerce store to Shopify, which provided them with more features to serve their consumers.

This gave them more bespoke content and ways of interacting with their customers. Unique experiences are essential for boosting engagement, and replatforming to Shopify with Juno allowed them to take control of their direction.

As a result, customer acquisition and traffic both increased for Montane. This has allowed them to further grow their business, with higher retention and conversions.

They’re also now self-reliant instead of held back by their previous agency. Juno offers them support, strategy, and insights. But in terms of their UX, they have full control, and can pick and choose the different features they want to implement through Shopify.

Interested in working with us?

We work with growing brands to create a beautiful site, run advertisements, write copy and launch marketing strategies. If you’re looking to expand your business and increase your revenue, we’re here to lend a hand.

Get in touch

Support
Magento to Shopify Replatform
Front-end Development
Back-end Development
Deployment Architecture

Insights
Information Architecture
User Testing
Quality Assurance
KPI Monitoring

Strategy
Copywriting
Marketing
SEO/SEM
Content Strategy
Technical Strategy

Design
UX/UI Design
Visual Design
Creative Direction
Motion Design